Quality control
The Role of the UK
Potential of the UK Branch
At YAMATSUNE, we are focusing on activities in the European market, which continues to be at the forefront of innovation, with a view to developing our own brand and expanding into specialized markets. To that end, we have established a branch office in the UK. It is an independent corporation with local capital. There are multiple staff members on site, including partner companies. Since there are Japanese staff members as well, we are able to provide support in Japanese. In Europe, including the UK, YAMATSUNE has mainly focused on the safety sector. Currently, we are also focusing on expanding the brands that we have maintained in Japan into Europe.
2000km Centered on the UK
Sense of Distance in Europe
Although the area is not limited, Germany, France, and Scandinavia are within a reasonable range. In fact, YAMATSUNE has been continuously receiving long-term orders from Norway for high-priced, thick socks that require a lot of manual work. Europeans prefer to use high-quality products for a long time.
Safety Market
In Europe, safety implies the protection of employees and exists as a robust market with numerous specialized consultants. Safety in factories, including socks, is directly linked to employee satisfaction. It can be said that this is one of the unique markets in the Eurozone, where workers’ rights are strong.
Acquisition of Branding Know-how
Branding
Understanding branding is difficult because it is a collection of so many different technologies. What is certain is that you cannot betray trust with quality. As a manufacturer, I believe this is absolute. However, this is also difficult. We concentrate on improving quality while continuing to train every day.
Partnership
Partnerships in Europe vary, from retailers to factories that require safety items. In Europe, where there is a strong health consciousness, all consumers maintain this awareness. Based on information from our partners, we are constantly striving for quality.
